experience:

META — Content Engineer / Content Specialist V / Content Specialist II

Los Angeles, CA | 2019–Present
Emmy Award–winning, bilingual AI and content expert with 20+ years of experience across AI systems design, digital media, and multi-platform content strategy.

  • Lead AI prompt engineering, iterative testing, and DAG/agentic workflow design to launch features across the Meta family of apps.

  • Direct and organize cross-functional projects spanning engineering, product, policy, and partnerships, consistently driving impact at global scale.

  • Lead Facebook’s Search AI product integration, including guideline development, system prompting, and feature rollout.

  • Produce data-driven insights to evaluate complex recommendation systems, test hypotheses, and guide product-level decisions.

  • Identify high-value content, attributes, and cultural trends across platforms to enhance discovery, personalization, and engagement.

  • Draft and maintain content governance frameworks that ensure accuracy, consistency, and editorial integrity in AI-powered workflows.

  • Develop roadmaps, run iterative testing cycles, and manage QA across multilingual and multi-market initiatives.

  • Prepare executive readouts, performance analyses, and project updates for leadership.

  • Collaborate with product teams across Meta to refine user experience and shape content strategy for Instagram, Facebook, Messenger, and Threads.

MEDIA CONSULTING COACHES — Co-Founder

Los Angeles, CA | 2019–2025

  • Developed and delivered courses on AI in media, public speaking, content creation, and executive communication.

  • Trained corporate and institutional clients in on-camera delivery, messaging, and media strategy.

ABC NEWS / DISNEY — Managing Producer

Los Angeles, CA | 2015–2023

  • Managed teams of editors, producers, and content creators for national and international coverage, including Good Morning America, World News Tonight, ESPN, and ABC affiliates.

  • Oversaw editorial strategy, multi-platform content production, and AP-style writing while coordinating cross-functional workflows.

  • Launched AI transcription workflows (Trint), automating production systems and reducing manual labor.

  • Led a blockchain-based verified video archive initiative in partnership with ABC News, National Geographic, and Disney Consumer Products to address deepfakes and protect media integrity.

  • Supported digital expansion, including launches of ABC News on Facebook and Good Morning America’s online properties.

  • Identified emerging cultural trends and storylines, consistently shaping high-impact editorial coverage.

  • Implemented new editing and transmission systems that improved scalability, efficiency, and cost-effectiveness.

ABC NEWS / WALT DISNEY COMPANY — Producer / Editor / Photographer & Associate Producer

New York & Los Angeles | 2006–2015

  • Led affiliate and client coverage for the Western U.S. and Asia under the NewsOne division, increasing output several-fold and creating new revenue streams.

  • Combined radio, digital, and affiliate workflows to streamline operations and expand distribution opportunities.

  • Produced field reports, interviews, and breaking news packages for national and international broadcasters including NHK, Fuji, Al Jazeera, CTV, TF1, and BBC.

  • Covered major global events—including political, scientific, entertainment, and crisis stories—with experience shooting, editing, producing, and writing in diverse environments.

  • Successfully transitioned teams to remote work during COVID-19, improving operational efficiency while reducing costs.

CITY OF HOPE — Producer (Contract)

Los Angeles, CA | 2023

  • Produced interviews, promotional videos, and branded content for clinical and institutional use.

CERTIFICATIONS

  • Product Manager Certification — The Product School

  • Scrum Product Owner — Scrum Alliance

  • Blockchain Applications & Innovations — MIT

  • B.S. in Communication & French — Boston College

ADDITIONAL QUALIFICATIONS

  • Skilled in content distribution, licensing, and publishing for domestic and international partners.

  • Experienced in data analytics, performance tracking, and workflow optimization.

  • Dedicated mentor with a strong record of staff development and performance coaching.

  • U.S., French, and British citizen with global work experience; fluent in English and French.

reel showcasing producing, editing, writing, motion graphics and photography work:

reel showcasing longer examples: